Kniha Brand Management Heding

Brand Management

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 478
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking t...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
338
EAN
9780367172589
ISBN
0367172585
Enbook ID
25585147
Hmotnost
630
Rozměry
244 x 174 x 23

Kompletní popis

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a c

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