Mobile Marketing

Name: Mobile Marketing
Brand: OmniScriptum
SKU: 9786209145766
Price: 789 CZK
Availability: InStock

How do brands and customers interact using mobile devices?. DE

Autor: Thiago Bodruk

Jazyk:

Vazba: Brožovaná

Vydavatel: OmniScriptum

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

789 Kč

Contemporary society is dynamic and interconnected by networks that enhance relationships between pe...

Informace o knize

Autor

Thiago Bodruk

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2025

Stránek

EAN

9786209145766

Enbook ID

49933721

Vydavatel

OmniScriptum

Hmotnost

102

Rozměry

150 x 220

Kompletní popis

Contemporary society is dynamic and interconnected by networks that enhance relationships between people. Thanks to new information and communication technologies, these connections have become permanent. Devices are extensions of the human body, enhancing the senses and increasing its capabilities, making the human body an extension of the network. In this scenario, it is not enough for companies to simply seduce consumers through non-interactive and biased advertising. Transmedia storytelling and media convergence give consumers a new perspective on interacting with brands. Immersion and the shopping experience are the key points of this new reality.

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Mobile Marketing

How do brands and customers interact using mobile devices?. DE

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také