Multisensory Packaging

Name: Multisensory Packaging
Brand: Springer International Publishing AG
SKU: 9783319949765
Price: 3779 CZK
Availability: InStock

Designing New Product Experiences

Autor: Carlos Velasco, Charles Spence

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

3 779 Kč

This edited collection presents state-of-the-art reviews of the latest developments in multisensory...

Informace o knize

Autor

Carlos Velasco, Charles Spence

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

378

EAN

9783319949765

ISBN

3319949764

Enbook ID

19612360

Vydavatel

Springer International Publishing AG

Hmotnost

632

Rozměry

210 x 279 x 3

Kompletní popis

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

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Multisensory Packaging

Designing New Product Experiences

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také