Persuasion

Name: Persuasion
Brand: SAGE Publications Inc
SKU: 9780761925392
Price: 1947 CZK
Availability: InStock

Autor: Daniel J. O´Keefe

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

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1 947 Kč

The Second Edition of this important book continues to provide a thorough and critical treatment of...

Informace o knize

Autor

Daniel J. O´Keefe

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2002

Stránek

384

EAN

9780761925392

ISBN

0761925392

Enbook ID

04156434

Vydavatel

SAGE Publications Inc

Hmotnost

522

Rozměry

154 x 227 x 20

Kompletní popis

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

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Persuasion

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