Persuasion

Name: Persuasion
Brand: SAGE Publications Inc
SKU: 9780761922001
Price: 3142 CZK
Availability: InStock

Theory and Research

Autor: Daniel O'Keefe

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 142 Kč

The Second Edition of this important book continues to provide a thorough and critical treatment of...

Informace o knize

Autor

Daniel O'Keefe

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2002

Stránek

384

EAN

9780761922001

ISBN

0761922008

Enbook ID

04684235

Vydavatel

SAGE Publications Inc

Hmotnost

760

Rozměry

159 x 235 x 30

Kompletní popis

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

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Persuasion

Theory and Research

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