Scoring Points

Name: Scoring Points
Brand: Kogan Page Ltd
SKU: 9780749453381
Price: 1054 CZK
Availability: InStock

Autor: Clive Humby

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 054 Kč

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and develope...

Informace o knize

Autor

Clive Humby

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

312

EAN

9780749453381

ISBN

0749453389

Enbook ID

04139002

Vydavatel

Kogan Page Ltd

Hmotnost

470

Rozměry

155 x 232 x 17

Kompletní popis

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. "Scoring Points" is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.

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Scoring Points

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