Visual Identities

Name: Visual Identities
Brand: Bloomsbury Publishing
SKU: 9780826447388
Price: 4712 CZK
Availability: InStock

Autor: Jean-Marie Floch

Jazyk:

Vazba: Pevná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

4 712 Kč

The six essays of Visual Identities are an important contribution to the growing field of industrial...

Informace o knize

Autor

Jean-Marie Floch

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

190

EAN

9780826447388

ISBN

0826447384

Enbook ID

04732669

Vydavatel

Bloomsbury Publishing

Hmotnost

450

Rozměry

240 x 166 x 18

Kompletní popis

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

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Visual Identities

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