Kniha Visual Identity Susan Westcott Alessandri

Visual Identity

Promoting and Protecting the Public Face of an Organization

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
6 203
A visual identity is the strategically planned and purposeful presentation of the brand or organizat...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2009
Stránek
178
EAN
9780765622662
ISBN
9780765622662
Enbook ID
06398348
Hmotnost
490
Rozměry
152 x 229 x 15

Kompletní popis

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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