Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

Name: Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
Brand: John Wiley & Sons Inc
SKU: 9780470529393
Price: 708 CZK
Availability: InStock

Autor: Avinash Kaushik

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

708 Kč

Adeptly address today's business challenges with this powerful new book from web analytics thought l...

Informace o knize

Autor

Avinash Kaushik

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

512

EAN

9780470529393

ISBN

0470529393

Enbook ID

04083433

Vydavatel

John Wiley & Sons Inc

Hmotnost

746

Rozměry

237 x 235 x 33

Kompletní popis

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

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