Kniha Brand Portfolio Strategy David A Aaker

Brand Portfolio Strategy

Autor: David A Aaker
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Simon & Schuster
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
475
In this long-awaited book from the world's premier brand expert and author of the seminal work Build...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
368
EAN
9781982146528
ISBN
1982146524
Enbook ID
25022392
Vydavatel
Hmotnost
340
Rozměry
213 x 140 x 22

Kompletní popis

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre

Mohlo by vás zajímat

245

$100M Leads

Alex Hormozi
680

The Book of Bill

Alex Hirsch
481

Brand Leadership

Erich Joachimsthaler
449
1 705
230

Marketing Strategy

Robert Palmatier
1 592
380
1 342

The Brand Gap

Marty Neumeier
638

Rich and the Super-Rich

Ferdinand Lundberg
832

Deep Work

Cal Newport
387

Remina

Junji Ito
413
229
340

Zákaznicí kteří koupili tuto knihu koupili také

1 720

Better Brand Health

Jenni (International Director
627

Brand Leadership

David Aaker
241
293
1 213
635
431
537