Universal UX Design

Building Multicultural User Experience

Autor: Alberto Ferreira

Jazyk:

Vazba: Brožovaná

Vydavatel: Elsevier Science & Technology

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 458 Kč

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural...

Informace o knize

Autor

Alberto Ferreira

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

242

EAN

9780128024072

ISBN

0128024070

Enbook ID

02910723

Vydavatel

Elsevier Science & Technology

Hmotnost

510

Rozměry

234 x 193 x 13

Kompletní popis

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniquesExplores how to develop web and mobile internationalization frameworksPresents strategies for effectively reaching a multicultural audienceReviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design

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Universal UX Design

Building Multicultural User Experience

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Kompletní popis

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