Catering Management, 4th Edition

Name: Catering Management, 4th Edition
Brand: John Wiley & Sons Inc
SKU: 9781118091494
Price: 2262 CZK
Availability: InStock

Autor: Nancy Loman Scanlon

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

2 262 Kč

An essential, comprehensive, and up-to-date guide for catering professionals Catering Management co...

Informace o knize

Autor

Nancy Loman Scanlon

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

272

EAN

9781118091494

ISBN

1118091493

Enbook ID

01212070

Vydavatel

John Wiley & Sons Inc

Hmotnost

868

Rozměry

220 x 282 x 20

Kompletní popis

An essential, comprehensive, and up-to-date guide for catering professionals Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more. This new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the-art marketing strategies, including social networking, web promotion, and on-demand proposal development are also covered in detail. Completely updated with the latest industry practices and guidelines Covers every aspect of catering, from business management basics to food service and menu design Written by an expert with more than 35 years of experience in the business Whether you're starting a catering business or just trying to catch up with the competition, Catering Management, 4th Edition is the comprehensive reference that tells you everything you need to know.

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Catering Management, 4th Edition

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